Beverages manufacturer; Guinness Ghana Breweries PLC and the Obaasima Summit has held the Progressive Portrayal initiative aimed at women empowerment at the University for Development Studies (UDS) in Tamale.
The Progressive Portrayal Initiative, an initiative of Guinness Ghana Breweries is to extend the conversation on women empowerment to key Universities in Ghana through Campus Tours with notable women in society.
The Progressive Portrayal initiative will serve as a platform to spark conversations among university students who will soon become decision makers and make major contributions to shaping policies which will be devoid of negative stereotypes and seek to depict the positive and progressive portrayal of women.
Media and Digital Manager at Guinness Ghana, Abena Chrappah said the initiative forms part of the company’s ingenuity to drive conversations around inclusion and diversity and push the narrative of a more representative, progressive and equal portrayal of women in advertising and media.
“In our bid to promote inclusive environments and shape market leading policies, we will continue to lead and extend the conversation beyond corporate Ghana to other crucial members of our society”. She added.
The 2-hour session centered around the theme: ‘Progressive Portrayal of Women” and convened over 200 students of UDS to join the insightful and stimulating conversation.
The session featured influential media personality Caroline Simpson, Ama Pratt, CEO, MAP Concepts Ghana, Organisers of the Obaasima Summit, and Prof. Paul Armah Aryee, Vice Dean of Students, UDS, Tamale.
Ama Pratt for her part said: “One of the key questions we asked ourselves while brainstorming for this year’s Obaasima Summit was how we can shift the way in which women are portrayed in advertising.”
“It was out of this that the partnership with Guinness Ghana for this year’s activities was born. Everything just fell into place and we are now leveraging on a conversation that has already been sparked by Guinness Ghana to reach key people such as students who also play a critical role in the progressive portrayal of women.”
Story by: Edward A. Ken-Zorre
