Star Life Assurance Company have schooled sports journalists in the Northern Region on their partnership agreement with Accra Hearts of Oak soccer club.
The agreement code named “phobia assure” which was launched in Accra on Tuesday 8th September, 2020 will see Hearts of Oak being supported by the insurance company in the areas of finance, value addition to fan base, maximization of life time value of fans and optimal utilization of the hearts of oak brand in general.
To further throw more light on the benefit-cum-engagement nature of the partnership, Head of Department, Group and Alternate Distribution at Star Life, Alexander Twumasi emphasized that a big club like Accra Hearts of Oak must see football as a life time engagement with its fans beyond the stadium on match days which is what they aim to achieve.
At a press soiree at the Star Life office in Tamale on Friday morning Alexander Twumasi took the opportunity to take sports presenters through the genesis of the agreement saying discussions about it started three years ago. He said the partnership should not just be seen as a sponsorship package but as a life changing opportunity in the form of jobs for the fans of Hearts of Oak.
As part of the partnership, Star Life branches nationwide will be used as registration venues to assist Hearts to compile a database of their fans. The overall aim being to secure a guaranteed regular flow of income for the development of the club.
For his part, the Tamale branch manager of Star Life Osman Salam said the company aims to achieve a win-win situation with all stakeholders in this partnership and called on all Hearts of Oak supporters to take advantage and enroll onto any of their products for optimum benefit.